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Julie Bressot
November 14, 2025
Black Friday is approaching, and with it comes the usual rush for discounts and fast purchases.
At Nutchel, we prefer to slow things down and rethink this moment differently. Instead of traditional Black Friday travel deals, we embrace Give Back Friday: a more meaningful way to celebrate, give thanks, and reconnect with what truly matters.
Let’s take a closer look at the origins of Black Friday, its mindful alternatives, and what Nutchel has chosen to offer during this special moment.
Originally from North America, Black Friday has gradually become one of the most anticipated shopping events in Europe. Traditionally, it takes place on the Friday following Thanksgiving, which falls on the fourth Thursday of November in the United States. Once centred around in-store retail, the event has now expanded across borders and industries, from fashion to electronics, travel, hospitality, and even nature getaways.
Today, many countries across Europe, including France, Belgium, Switzerland, Germany and the Netherlands, take part in Black Friday sales, both online and in stores. This day often marks the beginning of the end-of-year shopping season and is associated with some of the biggest deals and promotions of the year.
In 2025, Black Friday takes place on Friday, November 28.
The term “Black Friday” originally referred to the moment when retailers moved their financial accounts “back into the black”, meaning they finally reached profitability after a year of sales. For many businesses, the surge in purchases during this period was enough to lift them out of the red and into positive balance sheets.
Over time, the expression evolved beyond accounting jargon. It came to symbolise the huge crowds, long queues, and frenzied shopping behaviour that mark this day across the United States and, more recently, Europe. Today, Black Friday is strongly associated with mass consumption, flash sales, and a race for the best deals, whether online or in physical stores.
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Yes! At Nutchel, we proudly choose Give Back Friday over Black Friday deals, because this philosophy reflects who we are and what we stand for.
While Black Friday often promotes overconsumption, Green Friday and Give Back Friday are more mindful alternatives to Black Friday, and they turn the occasion into something more meaningful: thanking customers and guests, supporting communities, and making apositive impact.
Many purpose-driven brands like Nutchel prefer Green Friday and Give Back Friday because it aligns better with values such as sustainability, gratitude, and connection. For us, this mindset translates into two things we deeply care about: giving back to nature, and offering moments that truly matter.
At Nutchel, 15% of the revenue from your stays is reinvested directly into the reforestation and regeneration of our Forest Villages.
Guests who return year after year often tell us how amazed they are to see how the landscape transforms as trees grow denser, wildlife returns, and nature reclaims its place.
Give Back Friday is also about offering experiences rather than things. A Nutchel stay is a chance to slow down, reconnect, and enjoy the simple beauty of nature: a warm fire, the sound of the forest, a star-filled sky. And of course, it’s also our way to thank you, our wonderful guests, for all the beautiful moments shared throughout the year!
On this occasion, we will soon be launching a special Give Back Friday offer on our online Gift Vouchers. Stay tuned and sign up for our newsletter to be the first to know!
Choosing a Nutchel online Gift Voucher means offering much more than a simple present!
A forest stay away from daily life, surrounded by trees, wildlife, and fresh air while enjoying the comfort of one of our Cosy Cabins.
Time to slow down, to reconnect, to watch a fire crackle, to hike, to breathe deeply under a sky full of stars.
A Nutchel escape is a thoughtful, mindful gift: a moment for yourself or your loved ones, and a gesture for the planet through our mission.
Unlike many Black Friday travel deals, a Nutchel Gift Voucher allows the recipient to choose their preferred dates of stay, their favourite cabin, the season they feel called to explore and with whom they want to share this forest adventure.
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Whatever the occasion, many of you choose a Nutchel Gift Voucher not only for loved ones, but also for colleagues, teams, or valued clients.
👉 A Nutchel online Gift Voucher is a truly unique present and the perfect choice! It’s also incredibly easy to purchase: simply visit our Gift Voucher page, select the amount you want, and the discount is applied automatically during our Give Back Friday offer. Once your purchase is confirmed, you’ll instantly receive the voucher by email :ready to print, forward, or send directly to the lucky person you want to surprise. It’s a simple gesture that creates unforgettable moments in nature.
You want to be the first to hear when our special Give Black Friday offer goes live? Sign up now for our newsletter and be the first to know when exactly we launch our special Give Back Friday offer on all Nutchel Gift Vouchers! 👇
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